Corresponding Author

  • Faizah Mashahadi

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

Author

  • Nuryusmawati Mohd Yusof

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Janiffa Saidon

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Nor Lelawati Jamaluddin

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Faizah Mohd Sohid

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Syed Ashrene Syed Omar

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Murni Zarina Mohamed Razali

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Faizatul Akmam Amirrudin

    • Universiti Teknologi MARA, Cawangan Selangor, Malaysia
    • Malaysia

  • Mukhammad Kholid Mawardi

    • Faculty of Administrative Science, Brawijaya University, Indonesia
    • Indonesia

Abstract

This paper explores the complexities of the global business environment and its effect on international competitive advantage in a world that is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). It highlights the critical role of competition in shaping the most effective international business strategies and how to sustain competitive advantage in the global marketplace. The study explores the importance of analyzing foreign market environments, particularly from an industry perspective, by using Michael Porter’s Five Forces framework for international settings. Porter’s Five Forces framework has been widely used to analyze industry competition; however, studies related to the impact of competitive pressures on firms’ ability to maintain international competitive advantage remain under-explored. This research underscores the necessity of understanding the relationship between competitive forces and international competitiveness to enable firms to effectively strategize and sustain performance in global markets.

Keywords

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Mashahadi, F., Yusof, N. M., Saidon, J., Jamaluddin, N. L., Sohid, F. M., Syed Omar, S. A., Razali, M. Z. M., Amirrudin, F. A., & Mawardi, M. K. (2026). Adapting Porter’s Five Forces for International Competitiveness: Strategies for International Business. Information Management and Business Review, 18(4(I), 77-89. https://doi.org/10.22610/imbr.v18i4(I).4958

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Copyright (c) 2026 Faizah Mashahadi (Corresponding Author); Nuryusmawati Mohd Yusof, Janiffa Saidon, Nor Lelawati Jamaluddin, Faizah Mohd Sohid, Syed Ashrene Syed Omar, Murni Zarina Mohamed Razali, Faizatul Akmam Amirrudin, Mukhammad Kholid Mawardi (Author)

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