Ali, A.; Wahab, S. N.; Khan, Y. K.; Sarip, A. Purchase Intention in Social Networking Services (SNS): Impact of the Openness to New Experiences Personality Trait and the Socialization Process. IMBR 2026, 18 (4(I), 37-52. https://doi.org/10.22610/imbr.v18i4(I).4959.