Kashyap MP, Bhattacharjee D. Brand Categorization Process for Staple Goods: Comparison between Rural and Urban Customers. IMBR [Internet]. 2011 Apr. 15 [cited 2026 Oct. 28];2(4):162-7. Available from: https://www.amhinternational.com/imbr/article/view/31-brand-categorization-process-for-staple-goods-comparison-between-rural-and-urban-customers