Pendit UC, Zaibon SB, Abu Bakar JA. Mobile AR for Cultural Heritage Site towards Enjoyable Informal Learning: A Revised Conceptual Model. IMBR [Internet]. 2014 Oct. 30 [cited 2026 Oct. 28];6(5):239-48. Available from: https://www.amhinternational.com/imbr/article/view/389-mobile-ar-for-cultural-heritage-site-towards-enjoyable-informal-learning-a-revised-conceptual-model